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Making Healthy Food Taste Better: The Effect of Healthy versus Hedonic Food Product Claims on Consumers' Taste Perception and Purchase Intention

RESEARCH

Making Healthy Food Taste Better: The Effect of Healthy versus Hedonic Food Product Claims on Consumers' Taste Perception and Purchase Intention

I Broeders

01 Jan 2024
Source: http://arno.uvt.nl/show.cgi?fid=182999
Contributors:
… healthier choices. As a result, the following theory is put forth: … ’ decisions to purchase packaged foods and other food items … The current research suggests that marketing claims may not …

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