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Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

RESEARCH

Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

HG Dixon

01 Jan 2024
Source: https://link.springer.com/article/10.1186/s12966-024-01603-9
Contributors:
… The retail market for toddler-specific packaged foods is … misleading claims and encourage healthier choices. Ultimately, … to being misled by marketing claims on toddler foods suggests …

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