Challenges

  • Home >
  • Challenges >

  • Making Healthy Food Taste Better: The Effect of Healthy versus Hedonic Food Product Claims on Consumers' Taste Perception and Purchase Intention

Making Healthy Food Taste Better: The Effect of Healthy versus Hedonic Food Product Claims on Consumers' Taste Perception and Purchase Intention

Making Healthy Food Taste Better: The Effect of Healthy versus Hedonic Food Product Claims on Consumers' Taste Perception and Purchase Intention

I Broeders

lock

Status: Published

Opened: 01 Jan 2024 -

… healthier choices. As a result, the following theory is put forth: … ’ decisions to purchase packaged foods and other food items … The current research suggests that marketing claims may not …

To view more Challenge details and submit an expression of interest

Explore more Challenges

Solutions to Business Technological Challenges

REST Client (Huachao Mao)