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Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

HG Dixon

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Status: Published

Opened: 01 Jan 2024 -

… The retail market for toddler-specific packaged foods is … misleading claims and encourage healthier choices. Ultimately, … to being misled by marketing claims on toddler foods suggests …

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